Art Basel

2013–2019
Hong Kong, Basel, Miami Beach

Project developed while at Barnbrook

Art Basel’s three shows in Basel, Hong Kong and Miami Beach are the premier art shows of their kind, presenting modern and contemporary art with a strong curatorial perspective.

Between 2013 and 2019 I was part of the core design team at Barnbrook that helped establish an authoritative and graphically ordered brand identity through a timeless and modernist aesthetic. We oversaw the brand identity and developed the annual marketing campaigns for all three annual shows. The design applications are wide ranging: marketing material, printed and digital collateral, environmental graphics and a complex on-site wayfinding system.

In 2017, I led the design team that developed and implemented a full and comprehensive rebrand of Art Basel.

Art Basel in Basel 2019
Marketing posters for Art Basel in Basel 2018
Wayfinding design for Art Basel in Basel 2019
Wayfinding design for Art Basel in Hong Kong 2018
Wayfinding design for Art Basel in Basel 2018
Set of catalogs designed for Art Basel
VIP Invitation for Art Basel 2014
Marketing billboards for Art Basel in Hong Kong 2013
Art Basel marketing on a tram for Art Basel in Hong Kong 2018
Wayfinding design for Art Basel in Hong Kong 2018
Marketing banners for Art Basel in Miami Beach 2018
Wayfinding design for Art Basel in Miami Beach 2018
Wayfinding design for Art Basel in Miami Beach 2018
Floorplan design for Art Basel in Basel 2014
1 / 14